Katrina’s first introduction to advertising was at Saatchi & Saatchi, London and she knew it was for her. Creative ideas and the crafting of the work is what continues to drive her.
With 18+ years of industry experience, Katrina has worked internationally and locally for both agency and production companies including the likes of Clemenger BBDO, Droga5, TBWA, Host, The Campaign Palace, Leo Burnett, George Patterson Y&R, her own company, The Pool, and Film Construction.
Katrina has an innate creative and production foresight. For over 6 years, Katrina was one of the Executive Producers of Film Construction. Managing a team of anywhere from 20 up to 100 people, including specialized personnel across creative development and production.
During her career, Katrina has worked on global brands such as Campbell Arnott’s, Frucor, Telstra, Masterfoods, Kraft, NAB, Westpac, NRMA, Toyota, Cadbury, and Panasonic to name a few. And has contributed to numerous international award-winning campaigns garnering awards from Cannes, One Show, Clios & Award.
Katrina’s other love is her Industrial Designer husband, Jeremy, and 2 beautiful boys, George and Arthur.