Arnott’s is a brand with a proud history. It’s classic biscuits have found their place in Australian households for almost 100 years. This Christmas, we decided to make Santa feel like part of the family with our spot titled Santa’s Big Night. The film told the humorous story of how tough it is for Santa to get through his busiest night of the year – Christmas Eve. However, a moment of connection is shared between Santa and a girl who leaves out his favourite biscuit: an Arnott’s Scotch Finger.
As part of the multi-channel campaign, Arnott’s re-branded their much-loved Scotch Finger as ‘Santa’s Biscuits’, encouraging Australian children to take part in the ritual for themselves by sharing the biscuit with Santa. The integrated campaign ran throughout the festive season across TV, digital, social, OOH and POS.