Campbell’s Committed to Local

Campbell’s may be known as a big global business, but its Australian products are remarkably, well, Australian. Problem was, no one knew that. We were tasked with changing the narrative around the brand, from its perception as a faceless, American corporation to a real Aussie food brand. We took to the streets of Shepparton to show Aussies the local community that their favourite stocks & soups really come from, across long form content, TV, and digital placements.