Campbells Soup

It’s not easy getting Australians to think of soup. Despite its nourishing qualities, we only ever think to cook it when winter arrives. And with 2016 marking Australia’s hottest year to date, we needed to remind people that no matter what life throws at you – whether it’s the weather, that time you failed to catch a rare Pokémon, Campbell’s have a soup to remedy it.

We didn’t give Australians a reason to buy Campbell’s Soup. We gave them thousands. Utilising beta technology from Google we dynamically composited search specific headlines into pre-rolls in real-time, resulting in over 1700 individual executions and a 55.6% increase in sales of Simply Soups.

“This sets a benchmark for how brands should communicate moving forward”
– Google