Maximus – Go Big

In 2017, we were asked to create the first ever brand campaign for Maximus, by pivoting against the category and redefining what normal Aussie blokes think of energy drinks. Enter ‘Go Big’ – no elite athletes, no sporting greatness, but a ‘manthem’ dedicated to normal guys giving everyday life their all. We rated their effort on a universally understood scale – a ‘Nah’, or a ‘Yeah’ and an ice cold Maximus.