OVI is made from only 6 all natural ingredients. There’s absolutely nothing artificial inside the bottle. So why should there be anything ‘fake’ in our ad campaign? What if our ads were as wholesome as our product?

So we removed all of the artificial, contrived and disingenuous elements from our campaign. We removed stereotypes, clichés and generalisations. We removed cheesy stock shots of half nude models in nature. Yoga poses at sunset are a no-no, as are empowering patronising headlines. What’s left is a honest, genuine clean campaign, that reflects our product perfectly.