Tim Tam – By Gelato Messina

For over 50 years, Australian icon, Tim Tam has occupied a hallowed spot in the pantheon of great tea-time biscuits; gracing the cupboards and coffee tables of many an Australian household, melting into our cups of tea and causing family rows when only one remains.

But for the last several years, consumption of Tim Tams was down in response to the public favouring other confectionary goods that were both cheaper and seemingly more desirable. So when Tim Tam partnered with Australian ice-cream Gods, Gelato Messina to create four, drool-worthy gelato-inspired flavours in time for summer, we knew the public would react with crippling excitement. This was the inspiration for a national outdoor campaign as well as a series of tactical public service announcements to ensure the public remained calm at the time of launch.