Tim Tam Winter

Tim Tam is Australia’s favourite biscuit, but cut-price private label copies have been stealing share in the supermarket. To get Aussies buying the original and the best this winter, we devised a promotion giving people the chance to find a pack of Golden Tim Tam to win $100k – with the much loved Tim Tam Genie back to give the public hints as to its whereabouts. The Genie’s magical presence appeared across social, OOH, digital and on our very own graffiti walls in the heart of Melbourne, with additional clues appearing when a pack was Shazamed, driving frenzy and encouraging people to pick up a pack or two…or 250, as one person did!

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