V Energy – Rapper

Creating communication platforms is a tricky business. Creating ones that endure and are celebrated for their creativity and effectiveness is trickier still.

That’s why we’re beyond excited to bring you the fourth installment of our highly successful, ‘The Massive Hit That Improves You A Bit’ campaign for V Energy Drink. Directed by Steam Films and Finch’s Benji Weinstein, and shot on location in Miami, the new campaign is set against the backdrop of a $15m crib and comes complete with a polished hip-hop track, twerking back-up dancers, tricked out lowriders and an entourage bigger than Kanye’s ego.

Not to do things by halves, we created a full-length music video, ‘MA MONEY$’, which aired on MTV, as well as a national outdoor campaign advertising Lil Pup’s new fragrance collection.

Awards

Effie Awards Asia Pacific 2017

Gold Effie

New York Festival Awards 2017 - Direct and Collateral | Best Use of Music

Finalist